Clothing is not merely about dressing up inconsiderately in today???s era, ever since one???s wearing recites pretty much about the kind of persona one possesses. Indian ethnic wear represents the cultural heritage of our country. Ethnika is a brand new concept to revitalize the variations of color, style and pattern of dressing. We are aiming at introducing ethnic wear in an experimental way, particularly to the segment that craves for elegant yet stylish outfit made by blending all the regional wearing across the country and splendid fabrics like cotton, tasar, silk etc. We have ample of scope in Indian ethnic wear to serve customers as we have a huge range of Indian traditional outfits such as salwaar kamiz, kurta, saree & blouse, chudidar, dupatta, dhoti, lehnga, patiala, shrara and many more. The pity is that we have enormous range of brands available in market those brands either provide quality material or designer stuff but could never brought along a complete package of classy fabric, intellectual selection of colors, unmatchable designs and fitting. Ethnika???s targeted segment is customers who are meticulous about their wearing. The idea is to enter garment industry with outfits that have astonishing spell of original designs, unique motifs and delicate hand work on specifically chosen Indian fabrics. These formal and semi formal clothes are designed while especially emphasizing over use of quality fabric, fitting and customer expectations out of an elite product.