An engineer who left a Forbes 30 Under 30 Asia startup, plans to study wine and brewery. He looks at his diminishing father’s biscuit distribution business and sees a huge void in quality based products at affordable prices. His Eureka moment to establish industry in India arrives.

An idea to bring "Preservative Free and Additive Free Products” at "Reasonable Prices” with utmost Quality and Perfection. He starts his pursuit along with his Co-Founder and family to make “Biteful” a Household Brand In India.