Lifting >> Moving >> Storing : the world of Hercules Hoists. “Loads don’t lift themselves”, said someone. Very truly. “Give me a lever long enough ….. And I shall move the world”. Said Aristotle. We took up this challenge and we excelled in it. Hoisting technologies are what we excel in. And material handling is what we deliver. Lifting – Moving – Storing. Right from 1962, when we were incorporated. Keeping with the core belief of the Bajaj Group, we are a truly Indian company. Committed to the Indian industry, thinking ahead and driven by innovation. Starting with the iconic Model P, chain pulley block which we introduced with our then partners: Heinrich De Fries, Germany. Followed by the equally iconic electric chain hoist: the EH-II (aka The Baby). We became the national market leaders in hoisting technologies. And continue to be so. Because we did not stop at that. Our experiences and our customers fuelled innovations. And we were driven by our passion to bring the best to meet the demands of the Indian industry. Our customers asked, and our engineers delivered. We kept pace with the technologies and market demands and kept on evolving with every generation of the Indian industry. Our customers inspired us, our commitment met their requirements and they rewarded us by more demands. Making us the market leaders. We are fully geared to our customers needs for tomorrow. With our own technologies and support from some great international partners. We still continue to sell our iconic Model P and EH-II. Our technology is truly timeless. We sell considerably more of our contemporary technology chain hoists, wire rope hoists, cranes, light rail systems, storage and retrieval systems and manipulators. With a clear vision of customer demands for tomorrow and brains-and-hands racing to meet them. We have embarked on a journey where the horizon never ends. We have moved from lifting to moving to storing. And as our customers ask for more, we are geared for the same. Join us in this journey to win together. Material handling. Delivered.