GRH is a brand owned by Shiriman Trade & Services Pvt. Ltd., a private limited company registered in New Delhi, India. The company sells chairs through the above mentioned brand and emphasizes on quality and convenience in all its sales. Hence its tag line, Step Up to Quality. The chair market, or for that market the furniture market, in India has till date been dominated by the unorganized sector. Small manufacturers cum retailers clustered in certain areas of cities have tended to gain the market share owing to their long-lived presence in the market. GRH aims to change the situation. It aims at bringing professionalism and branding into this highly unorganized market by creating a name which suggests quality and hence trust.