“A business established or operated under an authorization to sell or distribute a com pany's goods or services in a particular area is called as Dealership”

A dealership is sometimes called a retail distributor. It is similar to a distributorship, except that a dealer usually sells only to the public.

By operating as a dealer for a branded product, the dealership in effect participates, but at second hand, in the producer's total marketing scheme—enjoying national advertising support, receiving training, and taking advantage of incentive programs. By taking part in dealer groups, dealerships also act as a feedback mechanism for the producer conveying insights gained by dealing directly with the customer.